Food For Thought – Finns Eating More Organic Produce

More Finns are buying organic produce, more regularly, than before.

Organic lingonberries on sale at an Espoo market / Credit: News Now Finland

The sale of organic food products in Finland is growing rapidly, according to the Finnish Organic Food Association Pro Luomu.

The organisation says that more than one million Finns buy organic products each week, and the market share has risen to 2.1%.

The value of organic products in Finnish supermarkets is also lucrative, more than €300 million from in the year up to July 2017 – an increase of 15% over the same period a year before. Total grocery sales increase by only 1% during that time.

An estimate of the sales of organic products is based on the figures collected from grocery groups. The value of organic sales grew in almost all product groups, with the exception of brewing and bakery products.

The biggest increase was the sales of organic fruits, coffees, pastries, cheeses and fruit and vegetables.

There was especially brisk sales in organic eggs, with 15% of the value of all egg sales coming from organic produce.

“It is also interesting to note that the sales of organic milk will increase, while at the same time total milk sales will fall” says Marja-Riitta Kottila from Pro Luomu.

According to the ‘organic bio-barometer’ more than half of consumers in Finland buy organic at least once a month. That proportion has risen by about 10% since 2010. Active users include 28% of respondents who buy organic at least weekly.

Some of the most regular organic shoppers are women age 30 to 49 with children. And compared with a survey done two years ago, the number of men who regularly buy organic products has increased.

A thousand people took part in the organics research product for Pro Luomu.