Upcycling: Finland unveils EU Presidency visuals, sustainability plans

The country's 2006 logo is part of the trend to reuse, reduce and recycle during Finland's six-month EU Presidency which starts in July.

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Finland's 2019 EU Presidency logo / Credit: Ulkoministeriö

With 40 days to go until the start of Finland’s EU Presidency in July, officials have unveiled the distinctive visual identity for the six-month period, as well as plans to make the Helsinki events as sustainable as possible.

The new blue and green logo started life as the logo for Finland’s 2006 EU Presidency, but updated to be more modern and dynamic.

“In terms of the visual elements of Finland’s 2006 Presidency, it was clear that the logo needed revamping in full” says Timo Kuoppala, the graphic artist who designed the original 2006 logo as well as the new 2019 logo.

Kuoppala says it’s easy to spot elements of his original design in the reworked version, and it incorporates other aspects which reflect Finland as well.

“The ideas of transparency and meeting together are still present, of course, the Finnish landscape in some way too, and growth that’s rooted in nature” he explains.

Sustainable elements for Helsinki meetings

A number of ministerial meetings will be held in Helsinki during the Finnish Presidency, at Finlandia Hall, and officials say they’re aiming to make them as sustainable as possible.

“The aim with the sustainable meeting arrangements has been that the number of meetings held in Finland should be kept to a reasonable level, and the meetings centralised in a single location, Helsinki” says Anja Laisi, Head of the Secretariat for Finland’s EU Presidency.

Delegates at meetings will be served local, organic and seasonal Finnish food; tap water will be offered instead of bottled water; and instead of the traditional gifts given to participants, the Finnish government will invest in off-setting their travel emissions.