Reputation matters – Finland’s most and least reputable companies revealed

An annual survey by T-Media looked at a range of companies and measured public perception against a number of different criteria.

File picture showing Ponsse machinery at work in the forest / Credit: Ponsse FB

Which Finnish companies have a good reputation, and which ones have a poor rep?

An annual survey which asked the public’s perception is released on Tuesday and finds forestry machine company Ponsse on top of the list, followed by elevator and escalator company Kone; with gaming company Supercell in third place.

At the other end of the scale are healthcare companies that run elderly care facilities like Attendo and Esperi Care, which have been plagued by scandals over standard of care for old people in the past year.

The trust and reputation survey, carried out by T-Media, explores the reputation of different companies by finding out about public perception based on eight different criteria including responsibility, governance, finance, innovation, and employer image.

In the latest research, four of the five most reputable companies in Finland have family backgrounds.

“Reputation management is a part of the family history of many family-owned companies” says Riku Ruokolahti, Director of Development at T-Media.

Other companies in the top 10 include some household brands like Fazer, Fiskars, Lidl and Marimekko.

Lurking among the ten least trusted and reputable companies according to the T-Media research are international brands like Facebook and Nestlé; but also domestic companies like Nordea, Posti and Caruna as well as those care home companies Attendo and Esperi Care right at the bottom.