Fewer Finns willing to compromise their lifestyle to save environment

A new survey shows an ongoing drop in the percentage of people who want to take action to fight the climate crisis.

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Climate change protesters gather at Senate Square in Helsinki, 6th April 2019 / Credit: Helsinki Institute of Sustainability Science

The majority of Finns are still willing to change their way of life to protect the environment – but fewer say they’ll do it than in previous years.

That’s the findings of a new study out today from EVA business think tank.

Right now 55% of people say they would compromise on living standards to reduce pollution and their own personal environmental impact. That’s down from 75% in 1992 and 67% in 2009.

So what would Finns be willing to change?

Some 70% say they’d cut back on personal consumption like buying more clothes; 66% say they’d reduce their energy use; 59% say they would compensate for flights by paying extra charges and 56% even said they’d give up air travel completely.

The most divisive issue is giving up meat: while 47% said they would be willing to go meat-free, 45% rejected the idea. Only 31% of Finns said they would be willing to give up driving a private car while 62% are against it.

The survey questioned 2059 people from 31st January to 6th February aged 18-70 in different parts of Finland. The margin of error is up to 3% in either direction.