Fewer Finns willing to compromise their lifestyle to save environment

A new survey shows an ongoing drop in the percentage of people who want to take action to fight the climate crisis.

Climate change protesters gather at Senate Square in Helsinki, 6th April 2019 / Credit: Helsinki Institute of Sustainability Science

The majority of Finns are still willing to change their way of life to protect the environment – but fewer say they’ll do it than in previous years.

That’s the findings of a new study out today from EVA business think tank.

Right now 55% of people say they would compromise on living standards to reduce pollution and their own personal environmental impact. That’s down from 75% in 1992 and 67% in 2009.

So what would Finns be willing to change?

Some 70% say they’d cut back on personal consumption like buying more clothes; 66% say they’d reduce their energy use; 59% say they would compensate for flights by paying extra charges and 56% even said they’d give up air travel completely.

The most divisive issue is giving up meat: while 47% said they would be willing to go meat-free, 45% rejected the idea. Only 31% of Finns said they would be willing to give up driving a private car while 62% are against it.

The survey questioned 2059 people from 31st January to 6th February aged 18-70 in different parts of Finland. The margin of error is up to 3% in either direction.